Partner Spotlight: HP & Ferrari - Driving Innovation at Formula 1 Speed

Hp x Ferrari - Formula 1

When Scuderia Ferrari announced its multi-year partnership with HP, it wasn’t just another sponsor decal added to the car. It was a strategic alignment between two global icons that share a relentless commitment to innovation, precision and performance. And in Formula 1 — where milliseconds decide everything — that alignment matters.

A New Era for Ferrari

With HP as a title sponsor, the partnership brings more than brand visibility. It introduces cutting-edge technology that supports Ferrari’s engineering, design and trackside operations. From advanced computing to collaboration tools, HP solutions help Ferrari streamline workflows, accelerate decision-making and push the limits of what’s possible on race day.

In a sport driven by data, speed and simulation, having the right technology partner is no longer optional. It’s an advantage — and Ferrari knows it.

What HP Brings to the Grid

HP’s role in Ferrari’s F1 program stretches far beyond laptops. Their technology supports critical elements of Ferrari’s racing operations:

High-Performance Computing for Engineering

Ferrari’s design teams rely on powerful HP workstations to run simulations, aerodynamic modelling and rapid design iterations. HP’s hardware is built for the extreme computational demands that F1 engineering requires.

Mobility & Trackside Reliability

From the garage to the pit wall, HP devices are used by engineers and strategists who need fast, stable and ultra-reliable systems. Decisions about tire strategy, fuel management and performance adjustments happen in real time — and HP technology keeps the data flowing.

Collaboration Across the Globe

Ferrari’s team spans continents, and HP’s collaboration tools make sure engineers in Maranello stay in perfect sync with trackside teams from Las Vegas to Singapore. In a sport where time zones shift weekly, seamless communication is critical.

Security and Stability

Protecting intellectual property in F1 is as important as protecting the car itself. HP’s enterprise-grade security helps safeguard Ferrari’s sensitive data, ensuring confidential engineering insights remain... confidential.

Why This Partnership Matters

For HP, Formula 1 is the ultimate test environment. If a system can perform under trackside heat, vibration, pressure and time-sensitive decision-making, it can perform anywhere.

For Ferrari, HP offers the technological backbone needed to stay competitive in a sport defined by razor-thin margins.

And for companies like ours — who rely on HP as a trusted partner — it demonstrates how enterprise technology can scale, flex and perform under the most demanding conditions in the world.

What This Means for Our Clients

Working with HP means giving our clients access to the same quality, reliability and performance trusted by the world’s most iconic racing team. From lifecycle planning to remote workforce support, HP’s technology helps ensure stability, efficiency and long-term value.

Formula 1 and enterprise IT may seem worlds apart, but they share a universal truth:performance matters — and HP delivers.

Stay tuned as we continue our partner spotlight series, highlighting how leading technology companies are powering both enterprise innovation and the fastest sport on the planet.