The Apple Collection: Long Before the iPhone Apple Tried to Rule the 80's Runway

In 1986, Apple released a full-on clothing and lifestyle line called the Apple Collection — and yes, it was as pastel and logo-heavy as you'd imagine.

Think:

• Rainbow-logo polo shirts

• Visors and windbreakers

• Coffee mugs, notepads, and duffle bags

• All in very 1980s colors like peach, seafoam, and sky blue.

The goal? Humanize the brand and turn Apple fans into walking billboards. They even made a glossy fashion catalog with smiling models posing next to beige Macintosh computers.

While it never became a mainstream hit, the Apple Collection is now vintage gold. Original pieces can sell for hundreds online.